I'm a graphic artist, designer, and illustrator from Long Island, New York. I’m the owner of South Shore Signs & Graphics Inc., a full-service design firm and graphic shop specializing in logo design, small business branding, vehicle graphics, signage, graphic apparel, and more.

 

I operate in two ways: through South Shore and through my personal brand. At South Shore, we don’t just design. We handle the entire process from concept to print to fabrication and installation, making sure the final product matches the original vision. That complete control over the process is what allows us to deliver work that truly holds up in the real world.

 

Helping fellow business owners shape the identity of their brand is something I genuinely love. A logo is often the beginning of someone’s journey, and I take that responsibility seriously. Every project is different, and my approach is always based on design for function. A brand has to work everywhere, not just on a screen.

 

How does it read from a distance? How does it look on a vehicle, a storefront, or a billboard? Does the color contrast hold up outdoors? My work is deeply influenced by the sign industry and by the craftsmanship of sign painters and designers who understood that design has to perform, not just look good.

 

Large corporate identities are exciting to work on, but small businesses are the heart of what we do. South Shore has earned a reputation as one of the most trusted shops on Long Island, with recognition that extends far beyond New York. I take pride in that, and I take even more pride in the relationships we’ve built with clients who have stayed with us for years.

 

Outside of the business, I also work through my personal brand, where I release limited edition apparel, art prints, physical products, and digital tools such as brush sets for artists. I’ve been fortunate to connect with a creative community that has supported my work for over two decades.

 

I also create content for the creative community on Instagram and YouTube, covering tools, techniques, hardware, and lessons from both the graphic arts and the print industry. I’ve been part of the YouTube community since its early days and transitioned my written content into video in 2016. Several of my videos and reviews continue to rank among the top results in their categories.

 

Music has always been just as important to me as art. I’ve been a musician for over 26 years and a bassist, solo bassist, and multi-instrumentalist for most of that time. From 1999 to 2007 I performed regularly throughout New York City and Long Island. In 2003, a band I played in with close friends from high school was signed, and in 2005 we performed on the Vans Warped Tour at Randall’s Island, followed by a southern leg of the tour the following year. During that time I had the chance to meet and play alongside many of the musicians who inspired me growing up.

 

Creativity has always been part of my life. I come from a family of musicians and artists. Shows like Ren & Stimpy, Teenage Mutant Ninja Turtles, Spawn and Spider-Man sparked my obsession with drawing at a young age. Years later, I had the surreal experience of contributing graphics to films connected to some of the very franchises that inspired me as a kid.

 

In the 1990s, a cousin gave me my first laptop, an IBM ThinkPad running Windows 95, and that’s when I discovered digital art. Seeing Photoshop and early 3D software like Bryce and Poser for the first time completely changed my direction. I became fascinated with combining 2D and 3D work, and when my band formed a few years later, I applied those skills to designing our albums, merchandise, and branding.

 

I’ve had the privilege of working on a wide range of professional projects over the years. Clients and collaborators have included Columbia Pictures, Martin Scorsese, Imagine Publishing, and Warner Bros., among others. My team and I have created and produced prop and set graphics for major box office films and award-winning projects. At the end of the day, everything I do comes back to the same thing: creating work that lasts, work that functions, and work that helps people build something meaningful.

​

I've had the pleasure to work on some incredible projects. 

Some of my clients include:

Columbia Pictures 
Martin Scorsese
Imagine Publishing
Warner Brothers
& more

My team and I have created &
produced prop and set graphics for many
major box office films and award-winning TV shows.
We've had the great pleasure
to work on films such as: 

The Amazing Spider-Man 2 
The Dark Knight Rises
Teenage Mutant Ninja Turtles 2
The Wolf Of Wall Street
Man On A Ledge 
Something Borrowed 
The Affair (Showtime, Golden Globe Winner) 
& more